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	<title>Business Exchange &#187; marketing</title>
	<atom:link href="http://blogs.lib.tcu.edu/blogs/business/category/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://blogs.lib.tcu.edu/blogs/business</link>
	<description>Sharing the best business resources for research</description>
	<lastBuildDate>Thu, 22 Oct 2009 14:35:09 +0000</lastBuildDate>
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			<item>
		<title>Marketing Websites worth visiting</title>
		<link>http://blogs.lib.tcu.edu/blogs/business/2009/05/07/marketing-websites-worth-visiting/</link>
		<comments>http://blogs.lib.tcu.edu/blogs/business/2009/05/07/marketing-websites-worth-visiting/#comments</comments>
		<pubDate>Thu, 07 May 2009 16:05:04 +0000</pubDate>
		<dc:creator>dboerner</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://blogs.lib.tcu.edu/blogs/business/?p=240</guid>
		<description><![CDATA[Good stuff.
www.MarketingProfs.com  articles &#38; case studies about the value of marketing
www.trendwatching.com  global in focus-free subscription- info on the latest trends
www.nrf.com National Retail Federation- articles/data about retail and related topics such as, consumer spending
www.adcouncil.org get all the materials associated with Public Service Advertisements
]]></description>
			<content:encoded><![CDATA[<p>Good stuff.</p>
<p><a href="http://www.MarketingProfs.com">www.MarketingProfs.com</a>  articles &amp; case studies about the value of marketing</p>
<p><a href="http://www.trendwatching.com">www.trendwatching.com</a>  global in focus-free subscription- info on the latest trends</p>
<p><a href="http://www.nrf.com">www.nrf.com</a> National Retail Federation- articles/data about retail and related topics such as, consumer spending</p>
<p><a href="http://www.adcouncil.org">www.adcouncil.org</a> get all the materials associated with Public Service Advertisements</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Country Research</title>
		<link>http://blogs.lib.tcu.edu/blogs/business/2009/04/01/country-research/</link>
		<comments>http://blogs.lib.tcu.edu/blogs/business/2009/04/01/country-research/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 14:29:33 +0000</pubDate>
		<dc:creator>dboerner</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[Research Tips]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[country research]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[statistics]]></category>

		<guid isPermaLink="false">http://blogs.lib.tcu.edu/blogs/business/?p=221</guid>
		<description><![CDATA[Trying to figure out rules of business etiquette in Botswana?  Check out the TCU database, Global Road Warrior.  It covers lots of other areas too: Business Women, Money and Banking, Travel Essentials, Country Facts, etc.
Wanting an investment overview of Bangladesh?  Try the TCU database, CountryWatch.  Click on the &#8220;Country Reviews&#8221; tab at the top.  It [...]]]></description>
			<content:encoded><![CDATA[<p>Trying to figure out rules of business etiquette in Botswana?  Check out the TCU database, <a href="http://lib.tcu.edu/www/online/TitleList.asp">Global Road Warrior</a>.  It covers lots of other areas too: Business Women, Money and Banking, Travel Essentials, Country Facts, etc.</p>
<p>Wanting an investment overview of Bangladesh?  Try the TCU database, <a href="http://lib.tcu.edu/www/online/TitleList.asp">CountryWatch</a>.  Click on the &#8220;Country Reviews&#8221; tab at the top.  It also has lots of good stuff: Political overviews, Economic Overviews, Envrionmental Overviews, etc.</p>
<p>There is some overlap between the two databases, but there are also many unique features.</p>
<p>Wanting more?  Try <span style="color: #3366ff">Country Commercial Guides</span> located in our database, <a href="http://lib.tcu.edu/www/online/TitleList.asp">StatUSA</a>.  After entering the database, click on StatUSA again, and then Globus &amp; NTDB, then scroll down to the link into Country Commercial Guides. </p>
<p>Country Commerical Guides contain info such as, market conditions, best export sectors, trade regulations, marketing strategies, services for exporters, etc.  It&#8217;s our government&#8217;s attempt to help business exports/imports.</p>
<p>Useful (and reliable) websites include:  <a href="http://www.buyusa.gov">www.buyusa.gov</a></p>
<p><a href="http://www.cia.gov">www.cia.gov</a> - click on the World Factbook link on the right side of the page</p>
<p><a href="http://www.site-by-site.com/">http://www.site-by-site.com/</a>  An international investment portal</p>
<p><a href="http://globaledge.msu.edu/">http://globaledge.msu.edu/</a>  a portal to learning resources on global business activities</p>
<p><a href="http://www.doingbusiness.org/downloads/">http://www.doingbusiness.org/downloads/</a>  business regulations and enforcement information</p>
<p>Check out the country tag and the international tag in my delicious account for more!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Entrepreneurship &amp; Expenditure patterns</title>
		<link>http://blogs.lib.tcu.edu/blogs/business/2009/02/11/entrepreneurship-expenditure-patterns/</link>
		<comments>http://blogs.lib.tcu.edu/blogs/business/2009/02/11/entrepreneurship-expenditure-patterns/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 20:05:30 +0000</pubDate>
		<dc:creator>dboerner</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[Company]]></category>
		<category><![CDATA[consumerBehavior]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[Industry]]></category>

		<guid isPermaLink="false">http://blogs.lib.tcu.edu/blogs/business/?p=163</guid>
		<description><![CDATA[Sorry guys &#38; gals for the somewhat misleading title.  I am not connecting entrepreneurship and expenditure patterns.  However, I am providing a link to a report called the Monthly Labor Review which contains several reports (including one on entrepreneurship and one on expenditure patterns).
The pdf is lengthy, but it contains several reports (I am paraphrasing [...]]]></description>
			<content:encoded><![CDATA[<p>Sorry guys &amp; gals for the somewhat misleading title.  I am not connecting entrepreneurship and expenditure patterns.  However, I am providing a link to a report called the <a href="http://www.bls.gov/opub/mlr/2008/12/mlr200812.pdf">Monthly Labor Review</a> which contains several reports (including one on entrepreneurship and one on expenditure patterns).</p>
<p>The pdf is lengthy, but it contains several reports (I am paraphrasing BLS&#8217; descriptions of each report below):</p>
<ul>
<li><strong>The births and deaths of business establishments in the United States</strong>- Basically a report that discusses the Bureau of Labor Statistics&#8217; (BLS) attempt to better measure business start-ups and failures (as an indication of entrepreneurship).  The bonus is that they provide lots of statistics on this topic.</li>
<li><strong>Expenditure patterns of young single adults: two recent generations compared</strong>- A report comparing the spending habits of &#8220;young, never-married adults in 2004-05 and their counterparts in 1984-85.&#8221;</li>
<li><strong>Business Processes and Business Functions: a new way of looking at employment</strong>- BLS created a new classification system and combined it with their <a href="http://www.bls.gov/MLS/">Mass Layoff Statistics</a> to gain a new perspective on employment.</li>
<li><strong>Service-providing occupations, offshoring, and the labor market</strong>- An analysis of service-providing occupations&#8217; susceptbility to offshoring.</li>
</ul>
<p>The Monthy Labor Report is produced by the U.S. Department of Labor: Bureau of Labor Statistics.  I am linking you to the December 2008 report.</p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Census Tracts: Everything you wanted to know and then some</title>
		<link>http://blogs.lib.tcu.edu/blogs/business/2009/02/03/census-tracts-everything-you-wanted-to-know-and-then-some/</link>
		<comments>http://blogs.lib.tcu.edu/blogs/business/2009/02/03/census-tracts-everything-you-wanted-to-know-and-then-some/#comments</comments>
		<pubDate>Tue, 03 Feb 2009 16:33:55 +0000</pubDate>
		<dc:creator>dboerner</dc:creator>
				<category><![CDATA[Research Tips]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[censusBureau]]></category>
		<category><![CDATA[censusTracts]]></category>
		<category><![CDATA[demographics]]></category>

		<guid isPermaLink="false">http://blogs.lib.tcu.edu/blogs/business/?p=134</guid>
		<description><![CDATA[I had a question in a class about this and didn&#8217;t really have an answer.  Now I have an answer.  
Here&#8217;s the short version for those in a hurry (click on the hyperlinked text to get the complete answer directly from the census bureau with a cherry on top!):
Census tracts are subdivisions of a [...]]]></description>
			<content:encoded><![CDATA[<p>I had a question in a class about this and didn&#8217;t really have an answer.  Now I have an answer. <img src='http://blogs.lib.tcu.edu/blogs/business/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Here&#8217;s the short version for those in a hurry (click on the hyperlinked text to get the complete answer directly from the census bureau with a cherry on top!):</p>
<p><a href="https://ask.census.gov/cgi-bin/askcensus.cfg/php/enduser/std_adp.php?p_faqid=245&amp;p_created=1077122473&amp;p_sid=6e3Hxypj&amp;p_accessibility=0&amp;p_redirect=&amp;p_lva=&amp;p_sp=cF9zcmNoPTEmcF9zb3J0X2J5PSZwX2dyaWRzb3J0PSZwX3Jvd19jbnQ9NTE0LDUxNCZwX3Byb2RzPSZwX2NhdHM9JnBfcHY9JnBfY3Y9JnBfcGFnZT0xJnBfc2VhcmNoX3RleHQ9dHJhY3Q*&amp;p_li=&amp;p_topview=1">Census tracts</a> are subdivisions of a county.  Although these boundaries are fairly stable, they do change from one census survey year to another.  A census tract contains about 4,000 inhabitants. </p>
<p><span style="color: #0000ff">What info can I get at the census tract level? </span> The only data being reported at the census tract level is information contained in Summary Files 1-4 of the Decennial Census (the last one was conducted in 2000).  Click on this link to get to the <a href="http://factfinder.census.gov/servlet/DatasetMainPageServlet?_program=DEC&amp;_submenuId=datasets_1&amp;_lang=en">Decennial Census</a>. </p>
<p>Here is the <a href="http://factfinder.census.gov/servlet/DatasetMainPageServlet?_program=DEC&amp;_submenuId=datasets_1&amp;_lang=en">Census Bureau&#8217;s description</a> of the information contained within Summary Files 1-4 of the Decennial Census: </p>
<p><span style="font-size: 8pt;color: #444444;font-family: &quot;Arial&quot;,&quot;sans-serif&amp;quot">&#8220;Summary File 1 presents counts and information [age, sex, race, Hispanic/Latino origin, household relationship, whether residence is owned or rented] collected from all people and housing units. </span></p>
<p><span style="font-size: 8pt;color: #444444;font-family: &quot;Arial&quot;,&quot;sans-serif&amp;quot">Summary File 2 Population and housing characteristics iterated for many detailed race and Hispanic or Latino categories, and American Indian and Alaska Native tribes.</span></p>
<p><span style="font-size: 8pt;color: #444444;font-family: &quot;Arial&quot;,&quot;sans-serif&amp;quot">Summary File 3 presents detailed population and housing data (such as place of birth, education, employment status, income, value of housing unit, year structure built) collected from a 1-in-6 sample and weighted to represent the total population.</span></p>
<p><span style="font-size: 8pt;color: #444444;font-family: &quot;Arial&quot;,&quot;sans-serif&amp;quot">Summary File 4 contains tabulations of population and housing data collected from a sample of the population. The data are shown down to the census tract level for 336 race, Hispanic or Latino, American Indian and Alaska Native, and ancestry categories.&#8221;</span></p>
<p><span style="color: #444444;font-family: Arial">For directions on how to navigate through the Summary Files when you have a specific census tract number, go <a href="https://ask.census.gov/cgi-bin/askcensus.cfg/php/enduser/std_adp.php?p_faqid=16&amp;p_created=1074730827&amp;p_sid=6e3Hxypj&amp;p_accessibility=0&amp;p_redirect=&amp;p_lva=&amp;p_sp=cF9zcmNoPTEmcF9zb3J0X2J5PSZwX2dyaWRzb3J0PSZwX3Jvd19jbnQ9NTE0LDUxNCZwX3Byb2RzPSZwX2NhdHM9JnBfcHY9JnBfY3Y9JnBfcGFnZT0xJnBfc2VhcmNoX3RleHQ9dHJhY3Q*&amp;p_li=&amp;p_topview=1">here</a>.</span></p>
<p><span style="color: #444444;font-family: Arial">For directions on how to obtain census tract numbers for a state, county, etc. go <a href="https://ask.census.gov/cgi-bin/askcensus.cfg/php/enduser/std_adp.php?p_faqid=665&amp;p_created=1094759113&amp;p_sid=6e3Hxypj&amp;p_accessibility=0&amp;p_redirect=&amp;p_lva=&amp;p_sp=cF9zcmNoPTEmcF9zb3J0X2J5PSZwX2dyaWRzb3J0PSZwX3Jvd19jbnQ9NTE0LDUxNCZwX3Byb2RzPSZwX2NhdHM9JnBfcHY9JnBfY3Y9JnBfcGFnZT0xJnBfc2VhcmNoX3RleHQ9dHJhY3Q*&amp;p_li=&amp;p_topview=1">here</a></span></p>
<p><span style="color: #444444;font-family: Arial">Hope this helps!  Leave a comment if you have anything to add or need me to find something else.</span></p>
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		<item>
		<title>Gallup Polls</title>
		<link>http://blogs.lib.tcu.edu/blogs/business/2008/09/22/gallup-polls/</link>
		<comments>http://blogs.lib.tcu.edu/blogs/business/2008/09/22/gallup-polls/#comments</comments>
		<pubDate>Tue, 23 Sep 2008 02:12:34 +0000</pubDate>
		<dc:creator>dboerner</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[gallup]]></category>
		<category><![CDATA[LexisNexis]]></category>

		<guid isPermaLink="false">http://libill1.lib.tcu.edu/blogs/business/?p=5</guid>
		<description><![CDATA[Looking for Gallup Polls?  Try the database, LexisNexis Academic.  Here&#8217;s what a LexisNexis representative wrote:
Gallup Poll News Service        
Description: The Gallup Poll News Service is the internet&#8217;s leading polling-based news source.  The Gallup Poll News Service provides news centered on public opinion. Published each business day, articles from the Gallup Poll News Service analyze findings [...]]]></description>
			<content:encoded><![CDATA[<p>Looking for Gallup Polls?  Try the database, LexisNexis Academic.  Here&#8217;s what a LexisNexis representative wrote:</p>
<p class="MsoNormal" style="margin: 0in 0in 0pt"><strong><span style="font-size: 10pt"><span style="font-family: Times New Roman">Gallup Poll News Service        </span></span></strong></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-size: 10pt;font-family: &quot;Arial&quot;,&quot;sans-serif&amp;quot">Description: The Gallup Poll News Service is the internet&#8217;s leading polling-based news source.  The Gallup Poll News Service provides news centered on public opinion. Published each business day, articles from the Gallup Poll News Service analyze findings and trends in politics, business, social issues, and Americans&#8217; lifestyles.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&amp;quot"><span style="font-size: small"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt"><strong><span style="font-size: 10pt;font-family: &quot;Arial&quot;,&quot;sans-serif&amp;quot">Gallup Poll Tuesday Briefing</span></strong><span style="font-size: 10pt;font-family: &quot;Arial&quot;,&quot;sans-serif&amp;quot">   </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-size: 10pt;font-family: &quot;Arial&quot;,&quot;sans-serif&amp;quot">Description:<span style="color: #000080"> </span>The Gallup Poll Tuesday Briefing is Gallup&#8217;s premier weekly online news publication.  Each Tuesday, the Gallup Poll Tuesday Briefing publishes in-depth articles on the opinions and issues Gallup is investigating in government, in the workplace, in schools, in hospitals, and in faith communities.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-size: 10pt;font-family: &quot;Arial&quot;,&quot;sans-serif&amp;quot"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-size: 10pt;font-family: &quot;Arial&quot;,&quot;sans-serif&amp;quot">Those needing opinion poll data should also try using the Polls &amp; Surveys SmartIndexing term in combination with news searches run from the Power Search form or the News search form. This will retrieve news stories that report on the contents of <span style="color: #000080">public opinion </span>poll<span style="color: #000080">s. </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt"> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-size: 10pt;font-family: &quot;Arial&quot;,&quot;sans-serif&amp;quot"><span style="color: #000080">To only search a specific publication, you can click on the Source tab in LexisNexis Academic and then search for Gallup Polls in the &#8220;Find a Source&#8221; search box.  You must then select the publication title, click the &#8220;Ok-Continue&#8221; box, and it will allow you to search only within the publication you selected.</span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt"> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt"> </p>
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