SWOT vs. SWAT

SWOT- an analysis of a company’s strengths, opportunities, weaknesses, and threats.

SWAT- killing flies.

Totally not related.  Once again, I’m just trying to get your attention.  If you need to find a SWOT analysis on a company, use the TCU database, Business Source Complete. 

Here’s the quickest way to find a SWOT analysis in that database:  Type the ticker symbol of your company in the first search box and select “TK Ticker Symbol” from the drop down box.  In the next box, type: swot  (double click on image to see an example)

SWOT search example

Tags: Business Source Complete, Company, Research Tips, SWOT analysis